Izinto zenqaku kunye nedatha evela kwi-E-Commerce Europe 2021, ingxelo esekwe kudliwanondlebe nabathengi abayi-12,749 eBelgium, eDenmark, eFinland, eFransi, eJamani, eItali, eNetherlands, eNorway, ePoland, eSpain, eSweden nase-United Kingdom, equka urhulumente. ye-e-commerce kwiimarike ezinkulu zaseYurophu ezili-12.
Inani labathengi be-e-commerce baseYurophu likhule ngokuthe ngcembe kwiminyaka yakutshanje kwaye ngoku limi kwi-297 yezigidi.Ewe, esona sizathu sikhulu solu hlumo ngubhubhani we-Covid-19, oshiye uphawu kuwo onke amazwe aseYurophu.
Ngowama-2021, urhwebo lwe-elektroniki lwaseYurophu lukhulile enyakeni.I-avareji yokuthengisa ngomntu ngamnye ngenyanga kumazwe ali-12 avavanyiweyo yayiyi-€161.Njengoko bekutshiwo ngaphambili, iJamani kunye ne-UK zezona ntengiso zinamandla kwi-e-commerce eYurophu.Xa kudityaniswa nabemi abaninzi, umthamo wokuthengwa kwezi marike zimbini uphezulu, kwaye isabelo se-e-commerce siphezulu.Kunyaka ophelileyo, abathengi abazizigidi ezingama-62 eJamani bathenge kwi-Intanethi, xa kuthelekiswa nangaphezulu nje kwezigidi ezingama-49 e-UK.Kwelinye icala, amazwe anjenge-Itali, iSpain kunye nePoland anokuthenga okusezantsi ngokwentelekiso.Ngaxeshanye, ezi marike zintathu ngoku ziqala ukukhula ngamandla ukusuka kumanqanaba angaphambili asezantsi ngokufanelekileyo.
1、 Top 12 Iindidi Product for Shopping eYurophu
Iindidi ezintathu eziphezulu zeemveliso ezidumileyo phakathi kwabathengi baseYurophu, iimpahla kunye nezihlangu, i-electronics yasekhaya kunye neencwadi / iincwadi zomsindo, ziye zahlala zifana kwiminyaka.Isinxibo kunye nezihlangu bezizezona ndidi zeemveliso ezithengiweyo kuzo zonke iimarike eziphononongiweyo.Iimveliso zamayeza ziphakathi kweendidi zeemveliso ezikhule ngamandla kwiminyaka yakutshanje, kunye nezinto zokuthambisa, igrosari kunye nezinto zasekhaya.ESweden, iimveliso zamayeza ziye zaba zezona zithengwa kakhulu kwi-Intanethi kule ntengiso.
2, Ukuhanjiswa kwempahla ngokukhawuleza kubaluleke ngakumbi
Ukuthengiswa kwe-E-commerce kukhule kuyo yonke ibhodi ngexesha lobhubhani we-Covid-19, kwaye kunjalo nomthamo wempahla.Ngokubanzi, abathengi abakwi-Intanethi baodola iimveliso ezingakumbi eziyimfuneko kusetyenziso lwemihla ngemihla.Ngenxa yoko, abathengi kumazwe amaninzi balindele ukuhanjiswa ngokukhawuleza, ngokutsho kwe-European E-Commerce 2021 ingxelo.E-UK, umzekelo, i-15% ilindele ixesha lokuhanjiswa kweentsuku ze-1-2, xa kuthelekiswa ne-10% kunyaka odlulileyo.EBelgium, inani elihambelanayo laliyi-18%, xa kuthelekiswa ne-11% kunyaka ophelileyo.Oku kunokunxulunyaniswa nemfuno eyongeziweyo evela kubathengi abaninzi abatsha, ngakumbi abathengi abadala, abaqale ukuthenga kwi-Intanethi kwi-e-commerce yokuqala.
Kuya kuba nomdla kwakhona ukubona ukuba abathengi kwiimarike ezahlukeneyo bakhetha ukuhambisa njani.Kumazwe ali-12 afundiweyo, eyona ndlela idumileyo yokuhanjiswa kweenkonzo “yayikuzisa emnyango wakho”.ESpeyin, umzekelo, i-70% yabathengi be-intanethi bakhetha le ndlela.Inketho yesibini ethandwa kakhulu "yi-signature-free home or door delivery".ESweden naseNorway, “ukuhanjiswa kwibhokisi yam yeposi” ngonoposi yeyona ndlela idumileyo yokuhambisa.Kwaye "ukuzithatha ngokwakho kwiilokhi ezicacileyo" lukhetho lokuqala kubathengi baseFinland kwaye ukhetho lwesibini oludumileyo kubathengi basePoland.Kuyaphawuleka ukuba kwiimarike ezinkulu ze-e-commerce ezifana ne-UK
kunye neJamani, ukuthandwa kwendlela yokuhanjiswa kwe "courier locker" iphantsi kakhulu.
3, Ukuvuma ukuhlawulela ukuhanjiswa kwe-e-commerce okuzinzileyo kuyahluka
Amazwe aseYurophu akafani xa kufikwa ekukhetheni ukuhanjiswa kwe-e-commerce okuzinzileyo.I-Italiya kunye neJamani ngamazwe aneyona pesenti iphezulu yabathengi be-e-commerce abazimisele ukuhlawula ngaphezulu ukuhanjiswa kwe-e-commerce okuzinzileyo.Abathengi be-Intanethi abazimisele ukuhlawula ngaphezulu koku ikakhulu ngabathengi abancinci (iminyaka eyi-18-29 ubudala), iqela lobudala elinokuthi lizimisele ngakumbi ukuhlawulela iindlela ezilungiselelwe ukuhanjiswa kweemayile zokugqibela.
IFinland kunye nePoland zinomdla omncinci ekuhlawuleni imali eyongezelelweyo yokuhanjiswa kwe-eco-friendly.Oku kungenxa yokuba zombini iFinland kunye nePoland ziphambili kwiYurophu malunga nokusasazwa kunye nokusetyenziswa ngokufanelekileyo kwezitshixo zeekhuriya, apho abathengi bakholelwa ukuba i-pickup evela kwiilokha ihambelana nokusingqongileyo kunokuhanjiswa ekhaya.
4, Ngaba abathengi baseYurophu baya kukhetha ukuthenga kwi-intanethi kwindawo ngenxa yezizathu zokusingqongileyo?
Abathengi be-Intanethi banokukhetha ukuthenga kwi-Intanethi kwilizwe labo ngezizathu ezahlukeneyo.Esinye sezizathu zokuba abathengi bakhethe ukuthenga ekhaya kwiingxelo zangaphambili sisithintelo solwimi.Nangona kunjalo, ngokunyuka kolwazi lokuzinza, abathengi abaninzi ngakumbi nangakumbi bathenga ngononophelo ngaphakathi kumzamo wokunciphisa imigama yezothutho kunye nokukhutshwa kwekhabhoni.Kuzo zonke iimarike eziphononongiweyo, iSpain kunye ne-Italiya banabathengi abaninzi bolu hlobo lokuthenga kwi-intanethi, kulandelwa ngabathengi baseFransi.
5, Ukukhula kwe-e-commerce yaseYurophu okuqhutywa yi-Covid-19 - kuya kuhlala?
I-E-commerce ikhule ngokukhawuleza phantse kuwo onke amazwe aseYurophu.Ngo-2020, siye sabona ukukhula ukuya kuthi ga kwi-40% kwezinye iimarike, kubandakanya iSweden nePoland.Ewe, uninzi lweli zinga lokukhula lingaqhelekanga liqhutywa ngubhubhani we-Covid-19.Abathengi kuzo zonke iimarike ezili-12 ezifundiweyo bathi bathenga ngakumbi kwi-Intanethi ngexesha lo bhubhani.Abathengi abakwi-Intanethi eSpain, e-UK nase-Itali babone ukonyuka okukhulu kokuthenga.Lilonke, abathengi abancinci ngakumbi bathi bathenga kwi-Intanethi kunangaphambili.
Nangona kunjalo, ukuthengwa kumaqonga anqumla imida bekuphantsi kancinci xa kuthelekiswa nengxelo yonyaka ophelileyo ngenxa yemicimbi yokuhanjiswa kwe-COVID-19 kunye nokuvalwa kwelizwe.Kodwa ukuthengwa kwemida kulindeleke ukuba kunyuke kancinci njengoko ukuphazamiseka okunxulumene nobhubhane kuncipha.Ngokophando lwalo nyaka, abantu abazizigidi ezingama-216 bathenge imida, xa kuthelekiswa nezigidi ezingama-220 kuphando lonyaka ophelileyo.Xa kuziwa ekuthengeni imida, iChina kwakhona lelona lizwe lidumileyo kubantu baseYurophu ukuba bathenge kulo, lilandelwa yi-UK, i-US kunye neJamani.
Abaphenduli baphinde babuzwa kuvavanyo ukuba bangakonyusa okanye banciphise ukuthenga kwi-Intanethi emva kokuba imeko ye-COVID-19 iphucukile xa kuthelekiswa nemeko yangoku.Iingxelo ngalo mbuzo zahluka phakathi kwamazwe.EJamani, eNetherlands naseBelgium, ezikwi-intanethi ezivuthiweyo ngokufanelekileyo, uninzi lwabantu lucinga ukuba luya kunciphisa inani lokuthenga kwi-Intanethi, ngelixa kwiimarike ezikhulayo ezifana neSpain, i-Italiya nePoland, okuchaseneyo kuyinyani, kodwa abaphenduli baphinde bathi kwi-intanethi. ukuthenga kuye kwaba yinxalenye ebalulekileyo yobomi babo bemihla ngemihla, baya kuwugcina lo mkhwa wokusebenzisa emva kobhubhane.
Ixesha lokuposa: Jul-05-2022